Measuring What Matters in Social Media with Adam Singer

Sélectionnez votre langue. En savoir plusView this message in English YouTube s'affiche actuellement en Français. Vous pouvez modifier ce paramètre ci-dessous. Learn more You're viewing YouTube in French. You can change this preference below. Liste de vidéos à visionner File d'attente __count__/__total__ Chargement… Transcription Impossible de charger la transcription interactive. Chargement… Pour évaluer une vidéo, vous devez la louer. Cette fonctionnalité n'est pas disponible pour le moment. Veuillez réessayer ultérieurement. Meet Adam Singer - Analytics Advocate at Google, University of Florida graduate and king of data. Lisa Buyer caught up with Singer for a Google Hangout on Air to find out what the big deal is with data as it relates to public relations and social media management. Singer specializes in measurement. No, not with inches and centimeters, with online data. Before we give you some tips on how to create your own social media and public relations measurement plan, you need to know why it’s important to measure data in the first place. Read Singer's blog The Future Buzz http://thefuturebuzz.com/Learn more about Lisa Buyer http://www.lisabuyer.com/Or follow Lisa Buyer' on Social PR Chat for what's trending in public relations and social mediahttp://socialprchat.com/ Chargement… Chargement… Opération en cours… Chargement… Opération en cours… … continua →